Penguin Hatches A Cloud Reader For Pelican Books

Very cool browser based e-reader. Read the first chapter of an economics book.

TechCrunch

It likely hasn’t passed you by that traditional book publishers aren’t having the best of times these days. Indeed, when it comes to reading you could say it is the best of times and the worst of times. (TC’s Jon Evans — also a published author, so in a prime position to comment on the matter — made just that Dickensian point, in fact, in a TC post earlier this year.)

Best for the consumption of the written word, given the proliferation of information online — much of it entirely free to read. Worst for traditional book publishers, with their paper-based, price-tag-carrying medium so disrupted.

Book publishers also have the voracious leviathan Amazon and its war on books to contend with. Sure, Amazon may be a huge seller of paper books but shipping dead tree costs Amazon dollar. Dollar Bezos would rather not spend if he can render the book medium back to its informational essence and fire pixels directly into customers’…

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